Investing in health: what are the challenges pharmaceuticals face in Russia

A pharmacist girl in a sparkling white coat with a conspiratorial look leaned towards a pensioner and said quietly: “Do not take this medicine. It is super expensive and unnecessary. Better take this. " The old woman's eyes sparkled from the tears that had come up: "Thank you, daughter." Before my eyes, common sense won over multi-billion dollar marketing, a Russian manufacturer outperformed a foreign competitor, and the old woman saved half of her pension.